The Brand

Eden Park, the brand with the pink bow tie, was created in 1987 by Franck Mesnel, a professional rugby player. Named after the Eden Park Stadium, where he played the NZ All Blacks, the brand is the world’s first high-end fashion brand directly inspired by rugby.

Eden Park offers an elegant and authentic, cutting-edge and distinctive collection of sports and fashionwear for men, women and children. Ingenious and unpredictable, it represents French creativity and unique craftsmanship, making it the epitome of French Flair.

Currently present in 37 different countries and 534 points of sale, the Eden Park brand continues to progress around the world.


The Pink Bow Tie

In the late 1980’s, Franck Mesnel’s rugby team was famous all over the country for its cheekiness and sense of spectacle. While the All Blacks would always start a game with an intimidating Haka dance, they would also come up with a fashion gimmick or a gag to lighten up the atmosphere. In 1987, they started appearing in the stadium wearing blazers and bowties. With the Pink Panther for mascot, the color was already their trademark- all they needed was an accessory to feature it. Today, the Eden Park logo, with its pink bow tie, is a nod to these years of light-hearted playfulness. Bow ties are also at the heart of the founder’s charity, Les papillons du Ciel, which support education initiatives through the bow tie sales.  

The Looks

MSRP for all looks pictured:

  • Polo Shirts: from USD $80 to $145

  • Rugby Jerseys: from USD $95 to $145

  • Tee-shirts: from USD $49 to $75

  • Shirts: from USD $95 to $175

  • Jackets: from USD $150 to $600

  • Pants: from USD $95 to $175

More looks:

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