The Brand

Specializing in Luxury Resort Wear, SU –“water” in Turkish– was born in 2011 to breathe new life into beachwear. At the intersection of Asia and Europe, the brand reflects a subtle balance between Parisian chic, Anatolian craftsmanship and Istanbul’s dynamic creativity,


Combed cotton gauze, linen voile, refined raw edges, hand-knotted fringe, hand-painted textures… SU is proud to work only with the finest natural materials, whether it be textiles custom-made in Anatolia or the highest quality fabrics sourced in Italy. Their reverence for artisanal techniques and handcrafted savoir-faire is reflected in every step of the production process, to ensure that each piece is unique.


Offered in a palette of neutral tones and supple featherweight fabrics, the brand’s beach kaftans, ponchos, and tunics give pride of place to luxurious materials and finishes, transparency, lightness and fluidity, creating a fresh vision of travel: authentic, chic and refreshing.


Confidential Luxury

The only Parisian label exclusively dedicated to luxury Resortwear, Su Paris uses primary materials and high-end finishings. The fabrics are traditionally woven, the fringes hand-knotted and the patinas hand-painted. Distributed by high-end retailers (Net-A-Porter,, Le Bon Marché, Barney’s) Su Paris has quickly become a go-to label for connoisseurs, seducing the likes of Angelina Jolie, Carine Roitfeld, Marion Cotillard or Linda Evangelista.

The Looks

MSRP for all looks pictured:

  • Dress: from USD $505 to $720

  • Kaftan: from USD $470 to $935

  • Poncho: From USD $385 to $570

  • Tunic: from USD $375 to $430

More looks:

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