Specializing in Luxury Resort Wear, SU –“water” in Turkish– was born in 2011 to breathe new life into beachwear. At the intersection of Asia and Europe, the brand reflects a subtle balance between Parisian chic, Anatolian craftsmanship and Istanbul’s dynamic creativity,
Combed cotton gauze, linen voile, refined raw edges, hand-knotted fringe, hand-painted textures… SU is proud to work only with the finest natural materials, whether it be textiles custom-made in Anatolia or the highest quality fabrics sourced in Italy. Their reverence for artisanal techniques and handcrafted savoir-faire is reflected in every step of the production process, to ensure that each piece is unique.
Offered in a palette of neutral tones and supple featherweight fabrics, the brand’s beach kaftans, ponchos, and tunics give pride of place to luxurious materials and finishes, transparency, lightness and fluidity, creating a fresh vision of travel: authentic, chic and refreshing.
The only Parisian label exclusively dedicated to luxury Resortwear, Su Paris uses primary materials and high-end finishings. The fabrics are traditionally woven, the fringes hand-knotted and the patinas hand-painted. Distributed by high-end retailers (Net-A-Porter, Matchesfashion.com, Le Bon Marché, Barney’s) Su Paris has quickly become a go-to label for connoisseurs, seducing the likes of Angelina Jolie, Carine Roitfeld, Marion Cotillard or Linda Evangelista.